Featured in Publishers Weekly: 10 Practically Cringeless Self-Promotion Ideas for Authors

Self-Promotion is a necessary evil that perhaps can't be cured but most certainly treated.  Check out my article "10 Practically Cringeless Self-Promotion Ideas for Authors" featured in this week's Publishers Weekly: 

http://publishersweekly.com/pw/by-topic/columns-and-blogs/soapbox/article/70112-10-practically-cringe-less-self-promotion-ideas-for-authors.html